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Youtube

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BRIEF

Entry for Cannes Future Lions.

Create something that wasn't possible to create three years ago.


SOLUTION

We chose to take a stance against cyberbullying.

We wanted to discern ourselves from previous attempts to stop cyberbullying when you ban the bully and make it impossible for them to bully. Mostly, because we believe this doesn't stop the bully from bullying, they would simply find another way.

So we chose to target the reactions that fuel the bullies by combining "Googles" new "OpenSourced SyntaxNet" with the function of "shadowbanning" in a filter for "Youtube".