Victor Hagström

spotify

 

brief:

Come up with a brand building concept for a well known brand to encourage charity.

 
 
 

solution:

A filter for Spotify that works as a party-pooper-blocker. By locking your playlist at a party, no one will be able to change the song, mid-dance. If you want to queue a song, you will now have to pay a fee of 5kr. All the benefits will go to a charity the host have chosen.

Pick your song. Text the code on the screen. Dance. 

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