Victor Hagström

My human rights

 

brief:

A school project at Berghs School of Communication.

"My Human Rights" are a small, nonprofit organisation with the goal that everyone should know their human rights. Because, if you don't know them, you don't know when/if they are being trampled. "MHR" have written translations of the long, juridical paragraphs into short and easy to understand sentences that even a young child could understand.

 
 
 

solution:

We chose to focus on children's rights, since they would become implemented into Swedish law in 2018 and also because "MHR" have such good resources to reach children in need. Therefore, we created the concept: "ICE CREAM FOR HUMAN RIGHTS" a collaboration with Swedens largest ice cream manufacturer "GB Glace" (owned by "Unilever"). Since spreading knowledge is the goal we printed the translations on popsicle sticks, in a variety of languages. 

Current product

The boxes above are their current product. Their easy to understand translation are put on, what they call, "inspirational cards" and sold in boxes at around 250kr.

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