Victor Hagström

Happy Pancake

 

brief:

A school project at Berghs School of Communication.

More or less all dating websites promise that you'll find "the one" or true love.

19% of youth between the ages 15-34 have tried Tinder at least once, however, only 9% of that same age group have tried "Happy Pancake", even though they are Swedens largest free dating site. 

 
 
 

solution:

Instead of promising true love, Happy Pancake will promise feelings. All kinds of feelings, since not everyone have experienced a broken heart and all of what that means.

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