A school project at Berghs School of Communication.
More or less all dating websites promise that you'll find "the one" or true love.
19% of youth between the ages 15-34 have tried Tinder at least once, however, only 9% of that same age group have tried "Happy Pancake", even though they are Swedens largest free dating site.
Instead of promising true love, Happy Pancake will promise feelings. All kinds of feelings, since not everyone have experienced a broken heart and all of what that means.